MATT HARNACKE

​Matt Harnacke is a distinguished Italian-born model, professional dressage rider, and leading equestrian influencer, renowned for seamlessly blending his passions for fashion and horsemanship into a dynamic and inspiring career.​

Early Life and Background

Born on January 10, 1997, in Milan, Italy, to an Italian mother and a German father, Matt Harnacke was introduced to the world of horses at the age of eight during a visit to a family friend's riding school. This experience ignited a lifelong passion for equestrianism. In 2007, at the age of ten, he relocated with his family to Sydney, Australia, where he continued to cultivate his equestrian interests. His multicultural upbringing and early exposure to diverse environments have significantly influenced his global perspective and career trajectory. ​

Modeling Career

Matt's foray into modeling commenced at the age of 17 when he was scouted by Chic Management. His debut on the runway for Emporio Armani marked the beginning of a flourishing modeling career. He has since collaborated with esteemed fashion houses including Dolce & Gabbana, Etro, Tommy Hilfiger, and American Eagle. Notably, his campaign for American Eagle featured a prominent billboard in Times Square, a milestone that underscored his rising prominence in the fashion industry. ​

Equestrian Pursuits

Parallel to his modeling endeavors, Matt has established himself as a professional dressage rider. His equestrian journey gained significant attention when he documented the relocation of his horse, Chase, from Australia to the Netherlands, captivating audiences with the unique experience. In the Netherlands, he continues to train and compete, achieving notable success with his stallion Emporio, with whom he won both the PSG and freestyle at the Iberian Championships.

Digital Influence and Entrepreneurship

Leveraging his dual passions, Matt has cultivated a substantial online presence, amassing over 700,000 followers on Instagram and approximately 500,000 subscribers on YouTube. His content offers insights into his life as a model and equestrian, resonating with a diverse audience. In collaboration with fellow influencer Jesse Drent, he co-founded HorseWorldTV, a platform dedicated to high-quality equestrian content aimed at educating and entertaining horse enthusiasts worldwide. ​

Personal Life and Philosophy

Currently residing in the Netherlands, Matt maintains a lifestyle that harmoniously integrates his professional commitments and personal interests. He emphasizes the importance of authenticity and balance, often sharing the joys and challenges of his multifaceted career. His approach to both modeling and equestrianism is characterized by dedication, passion, and a commitment to continuous growth.

Matt Harnacke's journey exemplifies the fusion of artistic expression and athletic discipline, inspiring a global audience through his achievements and the genuine portrayal of his life's pursuits.